The Golden Rule with new Bridal Clients
When any of our students complete their course at the Academy and launch their new business one of the first things they want is new clients. Of course they do its what we all want. But the million dollar question is how do you get them. Well over the next few weeks we are going [...]
Are your wedding designs what your client wants?
I recently got asked a question by one of the students at the UK Academy of Wedding and Event Planning about how to deal with clients when they don’t like the design you have spent hours creating for their wedding. Where do you draw the line between creative artist and customer service? Hmm…well this is [...]
A New Year and New Ideas
Every year millions of people make New Year’s Resolutions with the usual culprits being to give up smoking, get fit, lose weight or start that new career. At the start of every year I always sit down and take a long hard look at my business and decide where I want to take it during [...]
Business Tips for Wedding Planners – Tip 4
‘Puttin on the Ritz’ is slang for dressing well, and was in part inspired by a 1920s fad involving poor Harlem residents dressing up and strolling up and down the borough’s Lenox Avenue. It made them feel good about themselves and allowed them to become part of that other world if only for a short [...]
Business Tips for Wedding Planners – Tip 3
I work all night I work all day to pay the bills I have to pay, ain’t it sad. ABBA have written many great tunes but all of them seem to have a meaning that I really connect with. In all probability you will have to work all night and day for the first year [...]
Business Tips for Wedding Planners – Tip 2
She works hard for the money – the immortal words of Donna Summer. Don’t treat your business as a hobby otherwise that’s all it will ever be. You do work hard in this industry so don’t let all that hard work go to waste. There are many so called planners out there who simply play [...]
How fit is your business?
Last week I started a keep fit regime that nearly killed me as I hadn’t realised how unfit I really was. It’s strange but for some reason I assumed that my body would pick up right where I left off a couple of years ago when I last decided to start a drastic new body [...]
Wedding Professionals International Conference
Weddings are a trend-based business and Wedding Professionals need to constantly educate themselves to stay on top of the industry. The Wedding Professionals Conference was started 7 years ago with the belief that there is not a single person who knows everything about weddings. If you are not constantly learning and improving, you are doing [...]
Business Tips for Wedding Planners – Tip 1
Money makes the world go around…the world go around…the world go around. Money makes the world go around of that we both are sure, so there for being poor! What wise words from the effervescent musical that was Cabaret. This could be applied to many things in business but I have chosen to focus on [...]
Advertising your Wedding Business
In an era where Twitter, Facebook and Blogs in general are huge parts of both our business and personal lives I have recently been asked by many of our students about whether or not I would recommend advertising in a Wedding Magazine. Hmm…this is not an easy one to answer as it really does depend on the [...]
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