Education

New Partnership for the Academy

July 3, 2010 · Leave a Comment

AAWEP students to benefit from partnership between the Academy of Wedding & Event Planning and Frogware; planning software of choice for Wedding and Event Planners. The Academy of Wedding & Event Planning confirmed this week that it is the Education Partner of Frogware; developers of creative software solutions for Planners and Brides. As part of the partnership arrangement new AAWEP students will receive a 3 month license for Event Magic Pro; the planning software of choice for Wedding and Event Planners from around the world. Of the partnership AAWEP Director, Kylie Carlson said: ... [Read the full story]

Business

Keeping track of Business Goals

June 7, 2010 · Leave a Comment

Annie was one of my favourite movies when I was a child and I think part of the attraction was the fact that Annie was the eternal optimist. I have been tarred with the same brush and it has certainly stood me in good stead for running a business. No matter what crazy ideas or schemes I come up with or how badly they turn out I never think of myself as a failure. Too many times I hear wedding planers bemoaning the fact that they are business failures because they don’t match up to their competition. This in itself I find fascinating because nine times out of ten they are not comparing themselves... [Read the full story]

Trends

Celebrity Wedding Trend – Renewal of Vows

June 7, 2010 · Leave a Comment

This weekend Jennifer Lopez and Marc Anthony renewed their wedding vows for the 2nd time. The couple, who got married in 2004, and then renewed their vows in 2008, have done it all again in a big ceremony on Saturday June 5 at their Hidden Hills, California estate. Jennifer Lopez and Marc Anthony are among celebrities, like Heidi Klum & Seal, Nick Canon & Mariah Carey, Tori Spelling & Dean McDermott all taking part in this wedding trend. The question is are wedding planners going to be seeing more clients who are renewing their vows rather than just the traditional wedding? And what... [Read the full story]

Sales

I Have Confidence

June 16, 2010 · Leave a Comment

Confidence is the key to being a good sales person. In the immortal words of Julie Andrews “I have confidence in sunshine. I have confidence in rain. I have confidence that spring will come again. Besides which you see I have confidence in me.” I loved this film when I was a kid as you can see by all the tips referencing songs from the Sound of Music. But one of the reasons this film was so popular was because of all the messages within it. This particular message is one that has stuck with me throughout my life. If you have confidence in yourself everyone else will have confidence... [Read the full story]

Social Media

Facebook made a little simpler

June 3, 2010 · Leave a Comment

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. Put your hand up if you aren’t using Facebook as part of your marketing strategy. Hopefully there aren’t too many hands. In today’s world of Social Media you can’t afford not to have a business Facebook page. With the statistics I’ve just given you there really is no excuse. However, what I often hear people asking are how do I use it and what... [Read the full story]

Trends

Celebrity Wedding Trend – Renewal of Vows

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Twilight themes weddings – love it or hate it?

Whether we like it or not the Twilight Saga is here to stay. With the next installment Eclipse due out at the end of this month are we going to see yet more Twilight inspired weddings? The Australian version of The Knot wrote a great article called Love Bites featuring some gorgeous images. Brides all around the globe...

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